Whether you have a small startup or a full-fledged business, you know the value of sales and how they bring up or down your revenue. However, only the real entrepreneurs know that follow-ups are the key to Sales. Follow-ups refer to communication, with potential customers who have interacted with your business through any medium of communication, and they are one step closer to becoming your actual customers and contributing to your revenue.
This is why it is very important to follow up on your leads and do your best to convert them. For this, an automated lead follow-up system works best and increases your chances of lead conversion.
Let’s discuss how this can bring your business to the forefront.
Why is Automated Follow-ups a must in recent times?
It’s time to get rid of the Traditional approach: Follow-ups are something nowadays you can’t stick to old-school types. Only sending cold mailers or calling the leads again and again will have chances to go negative and result in losing the prospect.
Smarter Consumers Approach: Since long people are getting follow-up calls and email and don't stop throughout the day. This made the consumer think and get smarter to identify marketers as Do not Answer or avoid some channels to respond for unknown senders.
Unplanned Workflows: Marketers know that constant follow-up is the key to sales but most of them are missing the smartness of how to be constant and still innovate. They are lacking with pre-planned and tested workflows to follow-up.
Lack of Wider Reach: Every marketers have their one or two preferred channels to reach the target audience. These limited options make the follow-ups narrow and dependency created on specific channels. The concept of being present everywhere the prospect goes, is missing.
Benefits of an Automated Lead Follow-Up System
Integrating an automated lead follow-up system is highly beneficial for any business to grow and prosper, and even if you have lead follow-up measures in place, you can upgrade to an automated system for better results and improved performance.
Here are some of the benefits that you can experience.
Customized Visual Workflows
Automated Lead follow system lets you design workflows as per your target audience’s response pattern and get them connected by following them where they are primarily available. Visual workflow gives you an exact path of a Lead’s journey throughout the whole Follow-up process.
Consent Driven Outreach
Believing that cold outreach is dead and unproductive is still complicated, but certainly cannot deny that its effectiveness has been reduced remarkably. But that does not mean we should avoid it, and the only thing is we have to change the approach a bit and focus on Warm leads or Opt-in leads. At FlowUp, it empowers you to set up consent-driven outreach with inbound workflow and intelligent inbound management.
Not only the responsiveness factor, to avoid compliance issues, but it is also advisable to reach to leads who have given you their consent to reach out.
Not using the available resources is a waste of resources. Being dependent on one communication channel and waiting for a prospect to respond on that channel is an easy escape for the prospect. People nowadays are very selective towards channels to react and avoid. In such cases, reaching out to prospects at more than one place with multiple channels gives an edge to your marketing efforts.
Obviously, following-up leads need a lot to manage, especially tools and platforms you need at one place, especially CRMs, to manage and streamline the database system. That is why every marketer looks up integration possibilities before selecting any platform. FlowUp offers DIY (Do it yourself) Integration with zero coding functionality.
How is “FlowUp - An Automated Lead Follow-up System” Performance-driven?
The ultra-modern features it offers empowers the marketing teams to take their performances to the next level.
Some of the features that helps to achieve outstanding performance are:
- Omnichannel Outreach
- Easily managed Inbound Flow
- Smart Lead Segmentation
- Centralized Platform
- High Scalability
- Serverless Architecture
Moment to Conclude:
As we have discussed, implementing an automated lead follow-up system would optimize your lead generation process and aid in faster conversion of leads to sales. Ultimately, you will be able to drive more business and generate more revenue in the process. All you need to do is define the systematic workflow based on the response pattern of your target audience and monitor the system proactively from time to time.
To know more about Automated Lead Follow-up System, Schedule your Demo Today with our Experts and Get Started Now.